Selling Web Performance

Web performance people love data. We bring Core Web Vitals, conversion correlations, and case studies to the meeting, and we often hear “not now.” Why is speed so hard to sell, even when the evidence looks strong?

Martin works on both sides of this problem: as a web performance specialist and as the person who sells PageSpeed.ONE’s work to clients. In this talk, he will share what eight years of conversations with developers, marketers, and business leaders taught him about making the case for speed.

He will look at where familiar arguments fail, what WebPerf can learn from SEO, and why ownership and incentives matter as much as metrics.

You will leave with practical tips to show the problem and turn performance into prioritized work. Backed by community survey insights, you might know more about what actually moves the needle.

Martin Michálek

PageSpeed.ONE

Martin Michálek is a web performance specialist and CEO of PageSpeed.ONE — a web performance monitoring and consultancy team. With over 25 years in web development, he has worked with dozens of clients ranging from small e-commerce businesses to large global brands — and he also does the sales, giving him a front-row seat to how performance conversations succeed or fail in the real world.